By Clémence von Mueffling

Growing up French, beauty was never about complicated routines or excess. It was about rituals: small, consistent gestures passed from one generation to the next. Coming from a family of beauty editors and spending my career between Paris and New York, I have also learned something very American: efficiency matters. Years of traveling across the Atlantic have taught me that maintaining skin and well-beingon the road is not about bringing an entire bathroom cabinet onto the plane. It is about a few thoughtful essentials and habits that truly make a difference.

Before boarding: hydrate before you fly

The biggest beauty mistake often happens before the plane even takes off: beginning a flight already dehydrated. Airplane cabins are notoriously drying, and long-haul flights can leave skin feeling depleted and tired.

One thing I never travel without is electrolytes. Long flights quietly deplete us, and maintaining hydration from within can make a surprising difference in how you feel and look when you land.

My in-flight ritual

For flights over eight hours, I have a little ritual that has become non-negotiable. I prepare cotton pads soaked in my favorite toner and store them in a small zip bag before leaving home. Mid-flight, I gently sweep them over my face. It instantly feels refreshing and gives the sensation of starting over with clean skin.

Immediately afterward, I apply moisturizer generously. Skin tends to lose moisture quickly at altitude, and I have learned not to be shy with hydration. I also pay attention to areas people often neglect: the neck and hands, which can become surprisingly dry while traveling.

If I do not mind embracing the full beauty ritual while flying, I may even use a sheet mask. Eye patches can also be incredibly helpful for tired eyes after a long journey.

As for makeup, I have become increasingly minimalist in the air: no foundation, no heavy products, and no alcohol, which only contributes to dehydration. Mascara, however, is welcome… there is something reassuring about arriving looking awake!

And for sleep? A good sleep mask has become indispensable. Quality rest in the air changes everything.

Arrival reset

When I land, I focus less on products and more on biology. Daylight exposure is one of the most effective ways to help reset the body’s internal clock and support natural melatonin rhythms after crossing time zones.

French beauty taught me consistency and simplicity; America taught me efficiency and innovation. The combination of both has become my personal travel philosophy. Somewhere between Paris and New York, I found my own travel philosophy: take fewer products, keep a few rituals, and let your skin and your body do the rest. Et voilà!

The Collective by BWB is a series of exclusive, in-person events designed to spotlight innovative beauty and wellness brands. These curated pop-ups serve as refined, high-touch experiences that connect emerging founders with engaged audiences and industry tastemakers.