We are pleased to introduce our valued member, Amal Amgaad, Senior Marketing Manager at G.M. COLLIN.
Amal is a versatile Communications and Marketing leader with extensive expertise in brand storytelling, PR, influencer marketing, and driving growth for beauty and luxury brands. She excels at translating concepts into large-scale activations, boosting media and PR visibility, and cultivating strong relationships across all levels. With a solid luxury background, Amal has contributed to iconic brands such as Chanel, Louis Vuitton, and Hermès, gaining experience in both Paris and the Americas.
She recently joined G.M. COLLIN, a leading dermo-corrective skincare company whose products are featured in high-end spas and used by celebrities across the U.S., including prestigious wellness destinations such as the Ritz-Carlton and Waldorf Astoria.
We invite you to get to know Amal through the Q&A below, where she shares insights into the values that drive her, the experiences that have shaped her, and the purposeful work she’s doing.
What do you love most about your job?
It’s literally the thrill of keeping a brand alive and buzzing in people’s minds! Every campaign, post, or little interaction is a chance to tell a story that sticks. I get a kick out of digging into a brand’s true essence and turning it into ideas that feel fresh, real, and unexpected. Staying curious, bouncing ideas around, and getting inspiration from other industries keeps me excited, creative, and agile — basically, it never feels like “work,” just the joy of fulfilling a passion!
What professional advice do you live by?
For me, professional wellbeing doesn’t come from force or grind. It comes from discipline and devotion to the things that nourish me: curiosity, collaboration, daily rituals that ground me, conversations that challenge the mainstream. The truth is, no title can carry you through when your cup is empty. What will carry you is a commitment to staying in integrity with yourself even when things feel uncertain.
If you’re leading something big right now, I hope you’re also making space to feel inspired. We need more women creating from a place of clarity, softness, and strength.
What advice would you give to your younger self/someone just getting started in your industry?
In the ultra-competitive beauty industry, I used to think success meant having everything perfectly planned and flawlessly executed. But life had other lessons. I’ve learned that the messy moments, unexpected twists, and uncertainty are what shape leaders and innovators. Change doesn’t wait for us to be ready—it shows up anyway, asking us to lean in, grow, and stretch beyond what feels safe.
What sets me apart is my ability to navigate uncertainty with confidence. I’ve learned that real power isn’t about controlling every outcome—it’s about trusting yourself deeply, even when the path is unclear. Feeling vulnerable or unsure doesn’t mean weakness; it means you’re pushing boundaries and stepping into new possibilities. Success, I’ve realized, isn’t about perfection—it’s about resilience, authenticity, and the willingness to evolve.
I bring creativity, curiosity, and fearlessness to everything I do. These qualities have allowed me to partner with remarkable companies and build long-lasting relationships with top journalists in the beauty space. Coupled with my background in luxury and an uncompromising commitment to excellence, I help propel brand visions in ways that are bold, innovative, and memorable.
Thank you, Amal, for generously sharing your journey of embracing new markets and personal growth with the FACC-NY community. Connect with Amal on LinkedIn to learn more about her experiences!
Interested in becoming a FACC NY member? Learn more about FACC-NY Membership Services.
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